Universal Music Group SG
CONTENT CREATIVE(INTERNSHIP 2025-2026)
Focused mainly on UMSG’s social media, creating assets and KVs while planning and ideating
content for artists. Also supported the development of collaterals for UMSG-organised events.
SHORT FORM CONTENT
Viral Content
Tiktok filter created
on Effect House
LONG FORM CONTENT
OTHERS
CTRL+C
DESIGN RESEARCH, OBSERVATION & DOCUMENTATION(FINAL YEAR PROJECT 2024)
ctrl+c is a critic of Singapore’s homogeneous urban spaces that are built similarly, as though they were copied and pasted.Through an investigation of neighbourhood parks, we delve into the intertwining relationship between human behaviour in a prescribed environment, where chaos is controlled and contained within its boundaries.
This research questions the city’s rigid layout and challenges planner’s current considerations in urban design, encouraging a deeper understanding of space that enables freedom of usage.
ctrl+c is interpreted as the common command used to copy,
at the same time it can also be interpreted as “controlled chaos”.
* This Booklet contains research on homogeneous spaces, field studies and intervention *
Mappings of different neighbourhood parks
REIMAGINING FUTURE PARKS
An alternative concept that should be considered in the placemaking process with our core principle,
which is “Giving freedom by providing less.”
CATCH
AGENCY: DSTNCT(INTERNSHIP 2022)
A series of graphics created for CATCH SG’s social media during an internship at DSTNCT.
STICKER PACK
ACCESS ALL AREAS
TYPOGRAPHIC INTERVENTION, PUBLICATION(2023)
Access All Areas delves into the concept of non-places in London, inviting a journey into spaces that feel disconnected from the world around them. This project aims to spark transformation through a typographic intervention, breathing life into otherwise cold, impersonal environments and encouraging a deeper engagement with the overlooked spaces of the city.
Sitting alone felt peaceful yet lonely.The grimy glass walls let the sunlight in,
but the cold metal seat and stained roof made me feel caged in.
–A warm yet cold place–
Coffee & Coffins
DESIGN RESEARCH AND INNOVATION(2023)
An initiative with Ang Chin Moh Funeral Directors that promotes conversations regarding
end-of-life matters. Adopting a lighthearted approach towards death, we hope to break down barriers on the taboo topic and guide people in their future funeral planning.
ANNEX
BRAND IDENTITY, FILM MAKING(2022)
Annex is a two-part project exploring Singapore’s censorship and its societal impact. Highlighting how restrictions on explicit content spark curiosity, leading people to seek out experiences like red-light districts and explicit websites.
Specialising in reviewing adult products, Annex allows people to have easy access in reaching out for help when they are in need of satisfying themselves. Providing and curating the best products in catering to different types of needs and made readily available to everyone without the need for fear and embarrassment.
PHANTASIA
Phantasia talks about creating a new norm around sex. With the usage of kink wear to
enhance sexual experiences
through sensory deprivation, showcasing sexual desires and changing society’s perception of sex.
through sensory deprivation, showcasing sexual desires and changing society’s perception of sex.